Ecommerce web design can be tricky, but there are a few things that you can do in order to optimize your store’s design and make sure that your potential customers stay interested long enough to buy from you. Use these 5 essential tips for designing an ecommerce web design that truly stands out and drives conversions.
1) The Checkout Process Should be Easy
For customers, the checkout process can be a major roadblock to completing an order. Whether you have an ecommerce site or a brick and mortar store, one of the most important things to keep in mind is that customers are looking for convenience. This means not only having a streamlined and easy-to-navigate checkout process, but also remembering that many shoppers will need to pay with their credit cards.
2) The Site Should be Mobile Friendly
The first thing you should do is make sure the site is mobile-friendly. As of January 2016, a whopping 56% of all traffic to retail sites comes from mobile devices. If your site isn't responsive and optimized for mobile users, you will be missing out on potential customers and sales.
Secondly, make sure your site can handle large volumes of traffic without crashing or slowing down.
3) The Site Should be Secure
It's important to remember that security is as much about protecting your site from outside threats as it is about protecting your customers' information. That being said, here are five key tips to follow when designing your ecommerce website:
1. Keep the design simple and clean. The more complex the design, the easier it is for hackers to find weaknesses and attack. 2.
4) The Site Should Load Quickly
Speed is one of the most important factors when it comes to web design. Google has recently made some changes to their ranking algorithm that favors fast loading sites, so if you want your site to rank well in search engine results pages (SERPS), it's essential that your site loads quickly. One of the easiest ways to make sure your site loads quickly is by reducing the size of images and videos on your site.
5) The Design Should be Eye-Catching
The design of your ecommerce website is one of the most important factors in determining how well it will perform. If you want to improve your conversion rates and increase sales, then you need a website that is eye-catching. Fortunately, there are many ways to do this, whether you opt to use bright colors or more muted tones, add an elegant background image or keep things simple with a text-based layout.
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